[Link to Style Guideline. This document was last updated on 7th November, 2016]
Follow editor/director/supervisor’s instructions directly for specific/individual decisions. For any other general guideline, follow this:
Priority, Equality and Neutrality
All faculty/presenter/guests/designers are of equal importance, unless otherwise specified. We do not give precedence over someone’s academic, professional, popular, national or racial background. Avoid overstatement or understatement.
In a list of names sort the names by alphabetical order of the last name. Same style as we sort people in our website: http://bengal.institute/about
Same guideline applies for writing about our participants and their works.
Avoid nationalistic zeal and unverified comparisons between countries, nations, races or religions.
Avoid popular catch-phrases and jargons
Be careful about using popular catch-phrases and technical jargons. Use these phrases with caution: sustainability, green, sustainable development, social-entrepreneurship, change-maker etc. Consult with your editor beforehand.
Understanding the Audience
Avoiding jargons doesn’t mean dumbing it down. Avoiding technicality and jargon is to reach interdisciplinary wider audience. All publications of Bengal Institute are targeted to general intellectual community ‘from any discipline’ of Bangladesh and beyond.
Organizations’ Names and Ownerships
Be careful about names of organizations and their association/authorities. Examples:
Wrong: Bengal organised a Forum at art gallery in Dhanmondi - 27.
Potentially correct: Bengal Institute organised a Forum at Bengal Gallery of Fine Arts at Dhanmondi - 27.
Wrong: James Timberlake of UPenn spoke at BRAC, it was jointly organised by Bengal and BRAC University.
Potentially correct: James Timberlake of **KieranTimberlake spoke at BRAC Centre Inn auditorium, it was jointly organised by Bengal Institute and BRAC University, Department of Architecture.
**Check with the speaker/faculty about what is their prefered association. In this example, ask the speaker if he prefers UPenn or KieranTimberlake, be careful about the names and their stylisations as always.
Use of Copyrighted Contents
As long as something is supplied by a faculty or a speaker it is THEIR responsibility to supply us with materials that they own, or have permission to use. You are free to use anything that is coming from a speaker or faculty.
You must check any new content added by Bengal Institute about its ownership and copyright information before putting it in any newsletter or publication, specially photographs and drawings.
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